Branding Tips for Individuals and Businesses

What is Branding?  Branding is a person’s gut feeling about a person, place, or product.  Brands can be positive or negative and people opinions of a brand can change over time.  Branding yourself or your business can involve many things, such as; slogans and trademarks, online presence, and social media usage.  How you or your business interacts with the public is also a major part of branding.  Your customer service can create a positive or negative brand so it is always important to strive for excellent customer service.

It is important in branding to describe what you do in as few words as possible.  This is not a slogan or catchphrase.  Try to develop a short phrase around two to five words that sums up yourself or your business.  For example; when people ask me about what VaudVil is, I tell them it is “Tucson’s Source for Variety Entertainment!”  The worst that could happen when I tell people this is they may ask “What is variety entertainment?”  Another example; you have an Italian restaurant, someone asks what you do and you say “Authentic Italian Cuisine.”  Too easy!  You can develop a catchphrase or a slogan to build upon your brand, think of Nike’s “Just Do It,” but you first have to figure out what it is that you or your business does.

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